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Active Recall!

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Steve Jobs didn’t like the Mac vs. PC ads (on paper)

January 28, 2024

From “Insanely Simple” by Ken Segall:

You’d think that such a brilliant advertising idea would have been green-lighted from the start. In truth, the campaign had shaky beginnings, as Steve rejected many of Chiat’s scripts over the course of several meetings. Refusing to give up on their idea, the Chiat team decided that the best thing to do was to go out and shoot some real ads using the proposed actors. They spent an intense weekend doing just that and shared the ads with Steve on Monday. Seeing them on the screen instead of on paper, he loved them.

Imagine ‘Iron Man’ without the suit or ‘Avatar’ without Pandora’s breathtaking visuals. It’s like Harry Potter waving a twig instead of a wand – the magic just isn’t there.

In “Getting Real”, DHH and Jason Fried write about the importance of coded prototypes.

Don’t worry about the size of your headline font in week one. You don’t need to nail that perfect shade of green in week two. You don’t need to move that “submit” button three pixels to the right in week three. Just get the stuff on the page for now. Then use it. Make sure it works. Later on you can adjust and perfect it.

Details reveal themselves as you use what you’re building. You’ll see what needs more attention.

You’ll feel what’s missing. You’ll know which potholes to pave over because you’ll keep hitting them. That’s when you need to pay attention, not sooner.

It’s about making it real, tangible, something that pops off the screen and grabs you.

Sometimes you need a New Zealand landscape.

Sometimes Justin Long and John Hodgman will do. (Or whoever the prototype versions of them were.)

  • Book Notes
  • Weblog
DHHGetting RealInsanely SimpleJason FriedKen SegallSteve Jobs

I want to start blogging again

January 26, 2024

I want to start blogging again after listening to a couple podcast episodes

  • Garry Tan on “How I Write with David Perell” (old school blogs)
  • DHH on “The Aarthi and Sriram Show” (beauty of the old internet)
  • Nathan Barry on “Deep Dive with Ali Abdaal” (writing 1000 words daily and publishing quite a bit of it)

As much as I want to publish a Short every day, there does end up being a lot of mental friction before hitting publish. Maybe in some way I think if I get too many videos with low viewership in a row then the algorithm will begin to hate me. I have no idea if it’s true or not. But it’s not like there are people really commenting mean things, it’s just hearing—using a David Perell phrase here—the crickets of indifference.

I listen to a lot of podcasts and want to at least turn some of that into… something? If I can grab one quote from one podcast every single day and write a few thoughts on it then that could add up over the course of years. If anything that’s at least an easy newsletter digest. Hopefully some patterns or principles or frameworks or something can begin to emerge from it.

It also would be a fun way to get back to how I started making things on the internet.

I had a blog on WordPress 20 years ago—geez—and as far as I can tell it looks like it was version 1.2. The earliest posts I can find were about Troy, the Friends finale, Van Helsing, and prom.

At the time there were a lot more blogs similar to what Daring Fireball and Kottke keep alive. Multiple posts per day and some posts simply a single link and a sentence. (Today they’ve also added their podcasts and newsletters.)

Here’s a screenshot from the 2005 version of my blog (which makes me nostalgic for the annual tradition of redesigning a personal blog). I was just a college student. Bill Simmons was just the Sport’s Guy.

Anyway, every day I’ll aim to link to a podcast episode I listened to with a quote and a couple thoughts. And then I’ll see where it goes from there.

I guess the next three posts can be quotes from the podcasts that got me back to blogging.

(Also I need to change the domain and everything back to Active Recall.)

  • Weblog
DHHgarry tannathan barry

Tool: Feedback (even if you’re on the game design Mt. Rushmore)

December 5, 2023

Check out the full notes for “Super Mario” by Jeff Ryan

Miyamoto wanted Mario to control more like Ryu eventually would: 

Miyamoto wanted up on the directional pad to be the jump control, freeing A and B for actions. No, no, others said, jumping is too important to not be given its own button. His coworkers wore him down, and Miyamoto eventually agreed to make A the constant jump button, with B for fireballs when tapped, and running when held. By “losing” the argument, Miyamoto showed he would let the better idea win, even if it lost the daimyo a bit of face. Ironically, this commitment to quality gained him unparalleled face.

Eventually, of course, Street Fighter would influence Super Smash Bros. Then it would all come full circle with Ryu appearing in Super Smash Bros. 

But I mostly shoehorned the Street Fighter thing in here. The real lesson is to listen to teammates. It turned out fine. Maybe it actually didn’t matter and there’s some universe where Mario jumps when you press up on the directional pad.

Getting back into shoehorning fighting games in here… we’ve certainly seen the inverse: Hit Box controllers allow people to play fighting games with just buttons and no joystick. The directional controls are just mapped to the buttons. And it’s not just a gimmick. Some pros exclusively use a Hit Box.

Now to find a mod of Super Mario Bros. with up as jump…

  • Book Notes

Nintendo with the RKO out of nowhere

December 4, 2023

Check out the full notes for “Super Mario” by Jeff Ryan

In 1975, Universal had sued RKO, the original makers of King Kong. Universal, in a case-winning argument, had proved that King Kong was in public domain, since the movie was from 1933. Universal didn’t need to pay a dime to the “owners” of King Kong, because anyone could do whatever he wanted with King Kong. Kong was as unownable as Huck Finn. Then, Kirby asked for a summary dismissal of the suit. Granted.

Then he became the pink round hero described by Wikipedia as a “spherical pink protagonist”.

In any case, a great story about how the turn tables. Nintendo stood up to the bully in this case. Universal was opening cases against everyone that licensed Donkey Kong’s use in their own products. Universal said that Donkey Kong was a rip off of King Kong. Whether or not that was true, ultimately it didn’t matter because Universal didn’t have the rights in the first place.

Eventually, Nintendo becomes a bit of a bully themselves with how they handled publishing rights and limited cartridges. But that’s for later.

(Also later: Super Mario Bros. Movie distributed by… Universal. Not to mention the entire Super Nintendo World at Universal Studios.)

  • Book Notes

Tool: Share those notes with friends (Chris Hutchins on the Ali Abdaal podcast)

October 30, 2023

You’ve probably planned a vacation and had a bunch of notes you never used again.

Your friends might find them useful. Chris Hutchins (from the “All the Hacks” podcast) was on Deep Dive with Ali Abdaal and says that if he hears that a friend is going on a trip to somewhere he’s been to, he’ll send them the notes from his own trip there. They’ll probably find something useful in there.

Even if it’s a lot of the same things you’d find browsing Yelp and TripAdvisor and Reddit, you’ve already spent the time curating the list and checking some of the things out in person.

Then there’s the personal filtering that happens when you’re sending your own notes. You’ll probably have a sense of their preferences e.g. “Hey they really liked the noodles here and I know they’re picky about noodles…”

  • Podcast Notes
Ali AbdaalChris Hutchins

Tools from “Giannis” by Mirin Fader (for CREATORS)

October 27, 2023

I’m writing book notes again to try to publish something every day. I’ve been aiming to write 1000 words daily and I’d like to make some of that published words on this blog at the minimum. Then I can go from that to the podcast to Shorts or something like that. And I’ll start with this Giannis biography that I’m really enjoying so far.

Tool 1: Find joy (even if you don’t have 5 brothers to play basketball with)

When Giannis was a kid, the family would travel to work as street vendors in different villages:

They’d drive for five hours, ten hours, during summers. Giannis would look out the window, see areas he had never heard of. Then they’d spot a beach. For an afternoon, they’d sit on the sand under the sun. Just get to relax for a few hours. Not worry about money for a few hours. Feel their toes in the sand, jump into the cool blue water. They swam and laughed, and the water glittered a deep blue green. They were able to have fun. Let go.

Then they’d go to the next village, sell, sleep. Travel, sell, sleep. Miles and miles away. Travel, sell, sleep. But even through these struggles, they found joy.

They always found joy in each other. It’s good to notice joy in your workflows. Making content and putting it online isn’t a fight for survival or anything close to the difficulty that Giannis’s family faced in Greece. It’s a stretch of a comparison.

But you should try different topic + format combinations and see which ones you enjoy. It might not be the entire workflow that’s enjoyable, but you should definitely start by avoiding content you absolutely hate creating in the first place.

Tool 2: Look at your existing skill stack (even if you’re not a Gumby-like elite athlete)

Giannis loved playing soccerso that seems like the most likely path to being scouted as a kid. 

But he was playing tag.

From a Vice article about Spiros Velliniatis:

“I stumbled across three other kids who were playing tag on the Tritonas team’s court. I was stunned by what I saw. It was Giannis, along with two of his brothers, Kostas and Alexis. At that moment, I realized I was in the presence of one of the biggest basketball talents in the world, right in front of me.”

Velliniatis was a local coach at the time. He noticed the length, energy, and focus. From “Giannis”:

What he saw was Giannis’s long limbs, his Gumby-like arms. What he noticed was that Giannis never seemed to tire, running, running, running. He was just having fun, but there seemed to be a seriousness about him, a focus to him.

Length, energy, and focus transfer well to other sports. While length is hard to have control over, energy and focus can be worked on.

As a creator, look toward your current skills and knowledge to see if there’s something you can add to your content.

On the off chance that you had a prior life as a professional tag player, you certainly have some stories to tell. You have knowledge of fundamentals that are boring to you but really interesting to people new to the sport. And if you’re still playing, you have an offline journey that you can document and share online.

(Reversale: Keep things separate — MKBHD is a professional ultimate player and doesn’t sprinkle that into every tech review video he does. David Senra seems to have as much knowledge about Game of Thrones as he does about business history, but compare everything to Westeros history.)

Tool 3: Practice, practice, practice (even if you’re talented)

Giannis practices dunking:

Something burned in him to fly. Rise higher and higher to the basket. He’d start at the free throw line and practice his steps, trying to get his rhythm down. He failed and failed, struggled to even grip the ball. For the next five days, he leaped and failed, leaped and failed. Wouldn’t leave until he dunked.

Giannis practices instead of hydrating:

What was clear was that there was an edge to him. A hardness to him. He ripped down rebounds fiercely. He’d practice moves he couldn’t master over and over rather than drink water during breaks.

Giannis practices some moves from the internet:

Finding Kobe Bryant and Kevin Durant changed everything for Giannis, though. He wanted to be as creative as Kobe, as hardworking as Kobe; as versatile as Durant, as long as Durant. He began to idolize Durant especially, who was just budding into a star for the Oklahoma City Thunder. Giannis would study him every day after attending classes at 53rd High School in Sepolia.

He’d practice Durant’s moves, especially dribble crossover pull-ups. “He’d do it at practice and call out [Durant’s] name,” says Kamperidis, who would often watch highlights with him.

Giannis practices some calisthenics:

Giannis didn’t even know what a muscle-up was. Teammates Brandon Knight, Khris Middleton, and Chris Wright showed him, each completing five in a row. Giannis couldn’t get his chin over the bar, his feet still touching the floor. His teammates were laughing so hard as Giannis struggled, twitching. “He almost flipped over the bar,” Wright says. “He was just really uncoordinated, but you could just tell he was working at it so hard.”

Whatever it is you’re creating, fall in love with practicing. Practice writing titles, Practice writing video scripts. Practice writing hooks. Practice storytelling. Practice being on camera. Practice finishing your work. Practice starting your work. Practice that tedious workflow (and find ways to remove steps). Practice focusing.

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