

The Notepod: “Soundtracks” by Jon Acuff
Check out the full notes for “Soundtracks” by Jon Acuff
In a “Build in public” sort of approach, I’ll share some of the process while making this podcast episode. I’ll see if it’d be worth doing for future episodes as well.I do a bunch of private writing that’s pretty structured that probably wouldn’t take too much to make into something useful that’s public.The idea here is that this will evolve to the show notes page for a finished episode. I’d usually write this outline somewhere and then forget about it. But I can already feel the “Write in the editor” effect working. Writing it in the WordPress editor means I’ll be maybe 5x more likely to actually publish it.
Okay on to the podcast episode… First, the outline
Grabbing a few quotes from the book to talk about while writing. Aiming for three.
“One of the greatest mistakes you can make in life is assuming all your thoughts are true.”
A lot of these thoughts are formed pretty early from parents and slowly the influence transfers from parents to friends.
A side quest…
“My life is dope and I do dope shit.”
This is not Jon Acuff’s quote (though he does have a cool life writing books and then talking about them). It’s from a Jimmy Fallon interview with Dave Chappelle where he talks about something Kanye said to him.
“I’m watching sketches that no one’s seen before. Because my life is dope and I do dope shit.”
(P.S. go take a moment to listen to Kanye’s “The Food” performance. And then his “Everything I Am” performance on SNL when he messes up and freestyles the rest.)
Okay I only meant to spend 8 minutes on this outline grabbing quotes but it’s one of those where connections come to mind. The Roots are Jimmy Fallon’s show band.
Questlove from The Roots has a book on creativity called Creative Quest. And here’s what he says about his other gig, DJing live shows. (I went to one of his sets at Brooklyn Bowl on Valentine’s Day when I was single so that was awesome/not awesome.)
Questlove talks about moving people with his music:
And in the same way, this is the sort of thing you can learn to do with your inner voice.
“I’ve got a wave of dread scheduled for this Saturday at 2 p.m.!” Is that what you did, or did those thoughts just show up unexpectedly, not at all connected to anything else you were doing at the time?
Those are called broken soundtracks, negative stories you tell yourself about yourself and your world. They play automatically without any invitation or effort from you. Fear does not take work. Doubt does not take work. Insecurity does not take work.
Retire Replace Repeat
Three actions to remember.
There are three actions to change your thoughts from a super problem into a superpower:
- Retire your broken soundtracks.
- Replace them with new ones.
- Repeat them until they’re as automatic as the old ones.
Retire. Replace. Repeat.
Similar to a bad habit, it’s hard to just turn the thing off cold turkey. You need to recognize it happening and then replace it. What’s triggering your negative thought and what’s a different true thought you can replace it with?
Something that’s been useful for me is changing “I don’t have time to work out” to “A little bit is better than none. What movement can I do with the time I have?”
Recording this episode
Talking about re-framing is helpful because I’ve been trying to re-frame my thinking around things that I’m making.
In particular, this podcast.
It’s the most fun creative outlet for me. Just writing this outline and adding links and things reminds me of the joy that I had growing up with a WordPress blog. Sharing random things that come to mind and massaging them a little bit so that they’re a little less random.
Some types of writing are hard. This type of writing is energizing and fun.
And I’m remembering something that Jack Butcher talked about in a Visualize Value office hours a few weeks ago. Hard work does not mean something is valuable. And fun, light work does not mean it’s not valuable.
Podcasting is fun, light work for me. There’s value in that itself. But to make it valuable for the audience means I do need to take a couple things more seriously.
- Actually having an audience — I’ll need to share the podcast more but that also means that…
- … I need to make the package better — I say package because a podcast isn’t just the single audio file. That’s the core thing, but it needs to be packaged with show notes and other things to make it more discoverable and better when people do actually give it a shot.
Which is why I’m doing these show notes and sharing the process as I try to build a better podcast.
Reframe: It takes too long to write show notes → Show notes are a multiplier of the value from the previous time spent
Bad analogy: You’re in a BBQ competition and then forget to bring the tray to present it to the judges and you get DQ’d.
(I’m sure they’d be able to provide you with a tray, but anyway…)
If I write show notes it’ll increase the likelihood that anyone will check the episode out. It will also just lead to a better episode if I start a show notes page right from the start as the outline for the episode.
I already do that writing anyway so I may as well make it public.
Okay the export is done so that’s enough. Thanks for reading (and possibly listening!)
Ramblings: Info Diet Journal (5/7/21)
Check out the full notes for The Art and Business of Online Writing
Using the unstoppable Cold Turkey Micromanager + MarsEdit combo to write and publish.
I just finished reading Nicolas Cole’s excellent The Art and Business of Online Writing as a bit of pre-reading for the next cohort of Ship 30 for 30, which starts next week. The book had a very big reframe for me.
- If you’re trying to write online, don’t start with a personal blog
Blogs are good as a secondary thing as content marketing for something you’re selling. But if writing and making entertaining, informative content, there are better places to start. (Spoiler: it’s Twitter today.)
It reminds me of something Shaan Puri (host of the My First Million podcast) says, and I’m going to butcher it because I don’t know exactly which episode he said this in, but…
- If you want water, you can go to a desert and work hard to find it, or you can go to a waterfall and just get wet
There’s whatever, a trillion pages on the internet with clusters of interesting things. Most of it is a giant void where people don’t wander around. After you do the 1-click install for your personal blog, congratulations, you’ve set up a tent in that void.
You can write there all you want. (Maybe with posts like info diet ramblings…)
But it’s going to take work to drive people there. And most of that type of work isn’t work that improves the writing itself.
Then you do get people to show up, but the writing isn’t good (because your attention was split) so they don’t stay.
You’re in a desert working hard to find an audience.
- Twitter is the waterfall for getting wet
Similarly, you can set up an account and nobody will just stumble straight into it. But you’ve set up your tent next to a waterfall instead of out somewhere in space.
You can share ideas quickly. You can start dipping a foot into the waterfall by replying to people. You can connect with others starting out with you and get your first 10 readers.
This isn’t easy either.
But it’s easier than the cold start on a personal blog.
- Quora and Medium work similarly
Writing somewhere with some kind of network and discovery engine is important to give yourself a chance at building an audience. The audience, even a small one, is critical for improving writing because they provide feedback. Feedback helps you improve.
- I’ve experienced both sides of this
I’ve had variations of a personal blog for as long as I remember having the internet. From FTPing .html files without CSS files accompanying them to a Movable Type installation to b2 to WordPress 1.0x something to whatever the current version is.
My most successful period writing online was in 2014, combining the blog with social platforms: Twitter and Medium. Nicolas Cole has the top Medium writer credential.
I have a much worse credential that I’m still proud of: something like a top 100 Medium writer for the month of August 2014. Actually it was a top article so not me, just the article was in the top 100 for a month.
I just distracted myself looking up any evidence of this. All I could find is that it’s a top 300 Medium for the full year of 2014.
I’ll take it.
(And start writing on social platforms again. But I’ll keep rambling here because I enjoy doing it.)
Quick video retro: Mortal Kombat Kreativity Lessons
You hit that uppercut and beat your opponent. They stand up dizzied. “Finish Him”
You haven’t played in a while so you jumble the input and they just fall over instead of you ripping their head off with their spine attached.
Time expired.
Alright this turned out to be one of those “get back on the wagon” episodes.
Immediate tangent: Neville Medhora runs Copywriting Course and he just released a podcast about cohort based courses and some learnings from it.
He talks about the value of releasing a product or really testing and idea and getting the hard NO. That’s how you really get the bad ideas out of your system.
It’s important because we all have a bunch of ideas. I’d say the default is probably that we think they’re good ideas and some of them are great ideas. In reality they’re all probably bad ideas with some good ideas that could be great with good execution.
In any case, this Mortal Kombat topic has been lingering in my head. I recorded a podcast and then it was still lingering because I wanted to make a video about it.
I finally did and it didn’t turn out great. I set too small of a time block with the goal being to just finish it rather than having some level of quality in mind.
Some of the enthusiasm expired as well. After watching the movie, enthusiasm was high. Even after recording the podcast, enthusiasm was still high. Then I drew the notes for the video.
Then that sat stagnant for a few days.
And then I did the video when I was more excited about doing other topics.
But I did finish and now I can move on to another idea. This time I’ll try to finish the video it before the enthusiasm expires.
Notepod #14: “Mortal Kombat” KREATOR lessons (and review!)
A quick Mortal Kombat review and some lessons for creating things online.

Effort x Value and the things I’m mkaing
I’ve been thinking about effort and value because of:
- Visualize Value office hours: Where Jack Butcher talked about the idea that hard work != value
- Tim Ferriss with Greg McKeown episode: “Things can be so simple”
- A Dan Roam diagram that shows three steps: (1) pile dirty dishes in sink (2) organizing dirty dishes (3) putting dishes into dishwasher (step 2 is entirely unnecessary—I do a bunch of step 2 stuff)
Anyway so I made the mind map above to try and get a sense of effort and value. In this case, I’m measuring value by how much of an audience the thing actually has. Assuming that is a measure for building up a sustained audience in some way.
(Of course, there’s inherent personal value, growth, etc. in the process of making things but this is not what the ‘value’ measurement is here.)
I started drafting a thread to share thoughts on this. The drafting part was easy and even pretty fun.
Now actually revising it and thinking about drawing some things and then getting over the resistance of “what will people think” (which is dumb because people probably won’t think anything about it at all) and and and…