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Purposeful repurposing (and hopping on the next ship)

June 4, 2021

Check out the full notes for The Art and Business of Online Writing

The ship has sailed for me on Ship 30 for 30 in this cohort. I’ll give the challenge another shot next month.

One great thing to come out of it was reading Nicolas Cole’s “Art and Business of Online Writing”, where he shares how he built an audience with previously written content.

However, I had been writing daily on Quora for almost three years, and had amassed a library of content at my disposal. So, I started taking all my old material and republishing it on Medium, one article per day. Between 2017 and 2020, I wrote less than 30 original pieces on Medium. All of it was previous material from my library, just with a new title and a new picture—and in my first year on the platform, I accumulated tens of thousands of followers, millions of views, and became a Top Writer in more than 15 different categories.

It’s certainly giving me some ideas for repurposing things I wrote by turning old posts into threads.

Now, my material isn’t as good as what Cole had with his Quora writing. But I have a few hundred posts across a few blogs. They can’t ALL be bad, right?

… right???

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The Art and Business of Online Writing
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